Jessica and her family, the Roberts, run a Christmas tree farm in a quaint town outside of New York. Now a large garden chain opens in town and they send their marketing specialist, Clay, over there, whose first trick is to start selling cheap Christmas trees to draw people to the store. This soon threatens the existence of the Roberts family firm. Clay and Jessica find themselves in a marketing war at the same time as they begin to fall for each other despite their competition.
A decent romantic film where, of course, things sort themselves out at the end without anyone losing. Easter egg: 50 seconds into the film comes a very short clip from a street in Sweden.