Emma has built up her brand 'Classically Emma' as a blogger of beauty products, etc. When her numbers are trending downward, she discovers Jill, who makes fragrant soaps, etc. She goes there to see if Jill wants to team up with 'Classically Emma.' However, Jill's brother Jesse is skeptical and throws a spanner in the works.
Well, the concept of basing it on Lush-like products smells a bit too strong.
