Zoe has just started her own PR firm but is struggling to get clients. To promote her agency, she decides to work with a contestant for the city's Mr. Christmas competition. The challenge is to find a suitable contestant. That's when she meets Sam, who works at the local bookstore where he impresses her with his ability to interact with Zoe's niece. She decides to convince Sam to participate in the competition and let her handle the campaign. It's not an easy task, as Sam enjoys his quiet life.
A rather average romantic story that holds up but still doesn't stand out in any way.
