Madison is tasked with creating a Christmas campaign. Not only that, the campaign needs to offer something extra and garner a lot of publicity. She gets an idea to launch fashionable mens wear with a hot Santa Claus. The problem is finding the right Santa. Ethan, Madison's best friend since childhood, is entrusted with this mission. His friend suggests that he dress up and become the trendy fashion Santa himself to make Madison see him in a different light, so he can escape the friend zone he's found himself in and confess his true feelings for her.
It's possible that this story could have been saved with a different actor than Franco Lo Presti, but now it's not worth watching.